Seattle’s Mystery expands to Austin as ‘Night In’ boxes help startup weather lockdown
/Mystery, the startup built around putting together a surprise night on the town for couples — or a surprise Night In during the health crisis — is expanding to Austin, Texas, its first market outside of Seattle.
The company, which launched in February 2019 and has raised $1.3 million, is traditionally focused on getting people out of the house for an activity, dinner, drinks, dessert and transportation. Users set preferences and communicate with Mystery through its app.
COVID-19 changed things up and Mystery pivoted to its Night In boxes in March. A specially curated box is sent to a buyer’s home and comes with dinner for two, an activity and a few other goods from local partners. The aim was to keep the business going and support Mystery’s partners whose businesses had been impacted by social distancing orders.
Mystery’s launch in Austin is kicking off with Night In.
