Boom! Studios Sets 'Day One Retailer Support Program' for Comic Stores

The publisher will be releasing rare issues, offering deeper discounts and full returnability for comic shops as they reopen post-COVID-19 shutdown.

On Tuesday, distribution company Diamond Comics Distributors set a May target for restarting deliveries to stores, and the comic book industry is slowly setting about the matter of restarting. Boom! Studios has announced a new plan to support retailers as they get back to work.

The Day One Retailer Support Service Program will extend existing discounts through mid-May and offer full returnability on unsold material through late August, in addition to making rare variant cover editions of existing titles available for retailers to use as they see fit.

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