Niantic’s Greg Borrud: From falling into games to making games for the real world
/Niantic is known for its approach to augmented reality and location-based gaming. In the summer of 2016, Pokémon Go changed the world and how communities form around mobile games. Greg Borrud, the general manager at Niantic’s Los Angeles studio, has watched the industry grow and evolve from a reliance on PCs to consoles to phones that are more powerful than our 1997 Pentiums.
I sat down during the second day of GamesBeat Summit 2020 to chat about Borrud’s origin story in the game industry, his work at Seismic Games, Niantic’s approach to AR during the COVID-19 pandemic, and what the future of AR may have in store for Niantic’s fans.