8 Minutes of Insight
/Today we turn Partner PoV over to Anna Jaffe, the CEO of our portfolio company Mobi Systems.
8 Minutes of Insight Anna Jaffe, CEO, Mobi Systems
Goal: Many clients we speak to in partnership with the AWS Travel and Hospitality team have the goal of providing personalized digital experiences that span across the entire travel journey of their customers. This strategic shift enables a brand to go from a sophisticated service provider to ‘expert vacation host.’
Challenge: To enable this shift, companies need high quality data on what their customers would likely enjoy doing throughout an entire travel journey. This data empowers marketing to be significantly more effective, helps operations serve guests to their exacting standards, and vastly improves digital experiences for customers. However, there is a Catch 22: how does a company provide personalized experiences, with little—if any—historical data for content that surrounds their core services? In other words, how does a hotel know what concerts to show to a guest, without previous insight into what music they like? The hotel likely has years of data on what type of hotel room they prefer and in what location, but it knows little to nothing about anything else, such as a concert preference.
Solution: This is where Mobi comes in. We have designed our B2B AI solutions to work with travel and hospitality businesses to gather powerful preferential data within seconds. This data empowers Mobi’s customers to serve their travelers personally curated digital experiences at every stage of their journey. Moreover, as a B2B partner, the powerful data insights we collect are all available to your organization, to ensure marketing, operations, sales, finance, and all other stakeholders have access to the complete guest preference profile.