50 Female CEO's Who Rock - Jeanniey Mullen

/

In recent years headlines like ‘Men twice as likely to be CMOs than women’ were pretty common.

If you’ve worked in marketing for any length of time, you know that the role of CMO is already associated with high demands and turnover.

Some might argue that women in CMO roles face an even greater challenge given their underrepresentation in marketing leadership despite the marketing industry being overwhelmingly female.

While women are underrepresented as CMOs, there’s research that shows women in CMO roles are paid better (on average) than their male peers. Even more promising is that “Nearly half the marketing leadership hires in the first six months of 2019 were women“.

You might be wondering why am I writing about women marketing? For the past 10 years I have been tracking rising stars in the marketing world and recognizing social influencers in the marketing space with an annual list: Women Who Rock in Marketing.

That list started in 2010 when I was recognized on a list of social media rockstars with few if any women on it. That seemed strange.

Click here for more……

Misty Robotics Eyes 23 Million Developers To Build Skills Marketplace

/

Misty II is a fully-loaded robot that stands 14” tall and can see, smell, talk, touch, move and emote right out-of-the-box. Anyone who knows Javascript or C# can bring their code to life on its platform and this openness has made it possible to build a loyal fan base among developers who freely contribute to its skill repositories. 

Ian Bernstein, Misty Robotics founder and head of product, said in a recent statement that he believes the “key to unlocking the future of robots” lies in creating open platforms for the more than 23 millionsoftware developers worldwide who are not roboticists.

In 2015, he made it big with Sphero, the toy company he co-founded with Adam Wilson that made the app-controlled BB-8 droid from Star Wars Episode VII - The Force Awakens.

Click here for more…..

This is how pay data can get the wage gap wrong

/

When a company stays mum on the topic of pay equity, often, employees fill the void by crowdsourcing and sharing their own pay. This well-intentioned but misguided effort is dangerous because it often highlights issues that are not legitimate while masking the real problems.

Case in point: the New York Times released a piece on pay equity among journalism, advertising, and book publishing industry professionals entitled “On a Dry Spreadsheet, a Stark Difference: a $200,000 Pay Gap.” The article partly focused on a public spreadsheet called “Real Media Salaries” in which those in the industry self-reported pay data and included factors like race, gender and years of experience. And the headline was referring to one instance of a difference in pay between the following: “a white, male freelance creative director in New York with 28 years of experience reported a salary of $300,000. A Latino man with the same job description in New Jersey and 25 years of experience said he made $95,000.”

The intention was worthy, but the conclusions were just plain wrong.

Click here for more…..

New smart glasses coming from Qualcomm and Pokemon Go creator Niantic

/

There's a race for the next great pair of smart glasses. Apple is reportedly working on a pair. So is Facebook. And Niantic Labs, creator of AR phone games Pokemon Go and Harry Potter: Wizards Unite, said Thursday it's collaborating with Qualcomm on a reference design solution that will mix hardware, software and cloud services, using a just-announced ARVR Snapdragon XR2 chip for phone and PC-free headsets.

Unlike previous AR headsets like the Magic Leap and the HoloLens 2, which have been expensive and targeted at enterprise or deep-pocketed entrepreneurs, it sounds like Qualcomm and Niantic's plan is to find ways to make affordable AR smart glasses (and software) that everyday people might actually wear. There's no clear time frame for when this design might emerge, but it seems like it'll run parallel to existing efforts from other companies like Apple over the next few years.

Click here for more……