50 Female CEO's Who Rock - Jeanniey Mullen
/In recent years headlines like ‘Men twice as likely to be CMOs than women’ were pretty common.
If you’ve worked in marketing for any length of time, you know that the role of CMO is already associated with high demands and turnover.
Some might argue that women in CMO roles face an even greater challenge given their underrepresentation in marketing leadership despite the marketing industry being overwhelmingly female.
While women are underrepresented as CMOs, there’s research that shows women in CMO roles are paid better (on average) than their male peers. Even more promising is that “Nearly half the marketing leadership hires in the first six months of 2019 were women“.
You might be wondering why am I writing about women marketing? For the past 10 years I have been tracking rising stars in the marketing world and recognizing social influencers in the marketing space with an annual list: Women Who Rock in Marketing.
That list started in 2010 when I was recognized on a list of social media rockstars with few if any women on it. That seemed strange.