FRASIER STERLING TURNED HER JEWELRY BRAND INTO A VIRAL SPORTY SENSATION AT TARGET
/Charlotte Bickley sits down with the visionary behind Frasier Sterling, the designer that’s taken the accessories world by storm. From the fashion jewelry brand’s cult following among A-listers like the Jenner sisters and Hailey Bieber to its bold expansion into a full-fledged empire, the label’s latest venture—Frasier Sterling Sport—has landed in most Target stores nationwide with a viral collection of hats and totes. Designed for the high-low girl who pairs Bergdorf Goodman jewelry with sporty Target finds, this line taps into the rise of tennis, golf, and pickleball culture. With millions of social media impressions and a chic Bel Air launch event attended by fashion’s coolest tastemakers, Frasier Sterling is redefining accessible luxury. Here’s how it all happened!
Tell us about your journey with Frasier Sterling! How did you go from launching a jewelry brand in 2014 to creating a viral sportswear-inspired collection for Target?
I started Frasier Sterling when I was in college. I was working at Fred Segal and making jewelry for fun! I would get compliments all the time and that ultimately led me to start FS. Living in LA, the whole thing was just so organic and truly took on a life of its own so fast. We had a lot of celebs and influencers supporting us from day one. That mixed with a handful of key retailers at the time like Revolve, Planet Blue and Fred Segal played such a pivotal role in