Onton raises $7.5M to expand its AI-powered shopping site beyond furniture
/Major tech companies aren’t just using AI to help you generate or summarize content — they also want you to use it for shopping. OpenAI, Google, and Amazon have heavily invested in AI assistants that research new product categories for you and suggest the right ones to buy.
Startups like Perplexity, Daydream, and Cherry have also built businesses around AI for product discovery. All these efforts have resulted in customers using more AI for shopping. Onton (previously known as Deft), an AI-powered furniture shopping platform, says it has seen its user base grow from 50,000 monthly active users to over 2 million monthly active users, serving millions of searches and image generations.
Fueled by this growth, the startup announced today that it has raised $7.5 million in a new funding round led by Footwork, with participation from Liquid 2, Parable Ventures, and 43, among others. This round brings the startup’s total funding to approximately $10 million.