Employee engagement startup Mystery rebrands as Glue and uses software and AI to boost stickiness
/After a series of pandemic-induced pivots, Mystery was looking for the thing that would stick. And in becoming an employee engagement company, the startup was focused on helping companies boost morale and stickiness among a distributed workforce.
Fittingly, Mystery has become Glue in a rebranding for the 5-year-old Seattle startup announced on Tuesday.
“It just makes sense. We’re trying to solve retention problems for companies,” CEO and co-founder Shane Kovalsky said. “We’re trying to keep people connected and make sure the best people stick around. We’re the Glue that keeps your company together.”