Deft is building e-commerce search to help you find the right product quickly
/E-commerce search startup Deft is releasing a multimodal search function for users to get better results. The company, which opened its service to beta users in May, has rolled out the new search experience so users don’t have to describe the item in words.
The company is trying to solve the problem of finding the right item without spending hours looking for a product. Often users end up with subpar results while searching for products because their search query description won’t match the details of listed items. The startup is relying on different techniques, including building its own parser and knowledge graph combined with large language models (LLMs) and multimodal search.
Deft was founded in 2019 by Alex Gunnarson and Zach Hudson. Gunnarson started working on the idea after he couldn’t find a specific type of couch online even after putting in different parameters and descriptions. It took him hours to find a perfect result for his search, so Gunnarson decided to build a solution with Hudson.