Pokémon GO Catches $5 Billion in Lifetime Revenue in Five Years
/Smash hit Geolocation AR title Pokémon GO from Niantic has surpassed $5 billion from player spending as the title celebrates its five-year anniversary since its launch back in 2016, Sensor Tower Store Intelligence data shows.
The latest milestone means the title has generated $1 billion on average each year. It remains the clear leader in the Geolocation AR category globally, picking up $641.6 million in the first half of 2021. That puts it above titles such as Dragon Quest Walk from Square Enix, which has accumulated $261 million so far this year, and Jurassic World Alive from Ludia. H1 2021 also represents Pokémon GO’s best ever start to a year, with revenue up 34 percent from H1 2020 and up 130 percent from H1 2017.