Why NBA superstar Steph Curry just invested in Seattle pay equity startup Syndio
/Seattle pay equity startup Syndio has scored more than $30 million in funding in its four years, but a new $1 million assist from early-stage investors Penny Jar Capital, announced Monday, is especially noteworthy because the firm is anchored by NBA star Stephen Curry.
A two-time league MVP with the Golden State Warriors, some have called Curry the greatest shooter in NBA history. Off the court, the shots he’s taking on companies such as Syndio are also gaining attention.
“This was really important to me because he’s not part of this hype cycle around equity,” Syndio CEO Maria Colacurcio told GeekWire. “He’s really been committed to this for a long time. And that was really before the U.S. Women’s National Team stuff kicked up.”