Startups to Watch: Finch, Grin, Zuper, ShoppingGives
/Investing in the stock market or in mutual funds can be difficult for someone who has never invested before.
This week, Finch, a New York-based fintech startup that integrates the benefits of investing and the flexibility of checking into an all-in-one account, announced a $1.8 million seed round to launch its platform. The round was led by Mendoza Ventures with participation from Barclays, Techstars Investors and Draper Frontier.
Finch is targeting millennials, of whom not even 1 out of 5 have an investment account. As a result, they are losing out, founder Neel Ganu told Crunchbase News. Finch is helping users earn returns by automatically investing their checking balance into a portfolio designed to match their unique risk profile.