Myagi: A knowledge supply chain
/With the complexity of the cycling industry and the technical nature of the products within it, there is a need for more measurable ways to share knowledge to drive sales. Based in San Francisco but with an EMEA HQ in Birmingham, Myagi is a “knowledge supply chain” platform that connects brands, distributors and retailers, designed to allow them to collaborate, communicate and educate.
It aims to provide sellers with the right intel at the right time to create good customer experiences and improve sell-through. “Simon Turner is our founder,” Richard Smith, EMEA regional director at Myagi explains. “He was a distributor of products for several brands, and one of the responsibilities he had was training store staff. The consistent problem that he had within this business was selling a technical product or indeed a product that was an add on sale – something that people didn’t necessarily come into the store looking for.