MomentFeed Brings Four Major Proximity Marketing Innovations
/MomentFeed, the leading provider of Proximity Search Optimization, today announced the release of four fully-integrated platform enhancements that enable multi-location marketers to improve brand performance and win the proximity “near me” search battle.
MomentFeed’s best-in-class Customer Sentiment Analysis solution analyzes and classifies everything being said about a brand on the most popular review platforms including Google, Facebook, Yelp, and Tripadvisor. Powered by a Neuro-Linguistic Programming (NLP) model that was built on Google’s AI model, MomentFeed is able to present a very accurate picture of customer sentiment so marketers can pinpoint trends and opportunities for improved service, business operations, and revenue.
“Artificial intelligence has advanced exponentially over the past couple of years,” said Nick Hedges, CEO of MomentFeed. “Our top priority when developing this capability was to make sure we brought the very best Sentiment Analysis tool to market that could truly discern the context of consumer feedback. Our model applies contextual accuracy and industry-specific logic to know when ‘cool soup’ is cold or if it tastes good. This level of sophistication is what digital marketers have been missing and what they need to monitor issues and successes at a glance, at all of their locations — ultimately improving their customers’ experience.”