Boom! is doing a ton of things right.....
/I’ve been sick for about eight weeks now – I’ve a virus that is causing post-nasal drip, leading me to a wet hacking wheezing cough that just won’t go. I don’t really have other symptoms: I am not feverish, it’s staying (stubbornly!) confined to my throat, I’m not otherwise weak – but this malaise just won’t leave my body. I’ve seen multiple professionals, I’m taking both western meds, as well as stuff suggested by an acupuncturist, but the main thing that everyone says is “You pretty much have to wait it out”.
That’s pretty much how I feel about the Direct Market portion of the comics industry right now: we’re sick, it clearly isn’t getting any better, the people who are supposed to be able to help aren’t doing anything useful about it, and I guess we just have to ride it out.
…..
Boom! is doing a ton of things right from my point-of-view. They have a solid, if unspectacular, creative slate that features a solid mix of work-for-hire licensed properties, a reasonably focused young readers line (that also skews “hipster” so some adults are buying in as well), and a pretty good line-up of creator-owned books.