NinthDecimal's Industry-Leading LCI™ Offline Attribution Platform Accelerates Growth With 155 LCI™ Verified Partners and New Cross-Device Measurement Benchmarks
/Largest Measured Audience for In-Store Attribution Solves Marketers' Challenge of Measuring Campaign Impact on Consumers' Physical-World Behavior
SAN FRANCISCO, CA--(Marketwired - Apr 14, 2016) - NinthDecimal, the leading omni-channel audience and measurement company, today announced more than 155 top media publishers and ad networks have joined its Location Conversion Index™ partner network, including Amobee, Kargo, Opera Mediaworks and RocketFuel. Fueled by market adoption of LCI for cross-device measurement, LCI Verified Partners include eight of the 10 largest US digital media properties according to comScore, and eight of the nine top demand-side platforms (DSPs) according to Forrester. Over 80 partners are certified for cross-device measurement.