The benefit of spending as much time on social media as I do is that you become pretty familiar with what's trending in fashion — and more specifically, what fashion brands celebrities can't seem to get enough of. Most recently, my aimless Instagram scrolling introduced me to Frasier Sterling, the whimsical, Y2K-inspired brand behind some of Justin Bieber and Bella Hadid's most-worn accessories. The brand has a signature look to it that teams modern jewelry silhouettes with bubbly charms and accents, which play into peak nostalgia lore — and honestly feel like the kind of pieces you'd find in the wardrobe of a young Paris Hilton or Britney Spears.
Having been born in the late '90s, I've always felt like I missed out on getting to enjoy the style fads of the early aughts to their full glory — I was too young for Tamagotchis, too late to all of the dangerously low-rise-jean trends (and honestly thankful for it), and just barely old enough to appreciate Lisa Frank in its heyday. Perhaps that's why I was so excited to discover Frasier Sterling's retro-inspired collection of accessories, which gives Gen Zers the chance to embrace all the quirky fashion mania they missed out on — and millennials a chance to relive them all again (often to their own dismay).
"What sets Frasier Sterling apart is how agile we are — we've really been able to be at the forefront of so many jewelry and accessory trends over the past 12 years; it's what makes us the go-to brand for so many customers and celebs alike," Frasier Lipton, the founder and creative genius behind the brand, tells POPSUGAR. She also notes that having the brand be embraced by some of the world's biggest fashion stars has made it "feel larger than life" in a lot of ways. "I am so grateful for every celebrity who has worn my designs; it has really helped put the brand on the map and allowed me to do what I love every day."
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